Course Introduction
Welcome to our immersive course that has been meticulously designed to equip you with the comprehensive knowledge and skills necessary to thrive in the dynamic world of business communication and marketing. The course unfolds over a series of interconnected modules that progressively build upon one another, ensuring a holistic understanding of the industry’s varied facets. Let's delve into what each segment of the course offers:
1. Communication and Advertising
We initiate your journey with an exploration of the foundational elements of communication, guiding you through the transformative journey from the era of "Mad Men" to the digital age copywriters and introducing you to the nuances of "behavioral advertising". This module sets the ground for understanding how businesses communicate with their target audiences.
2. Management
Building on the fundamentals of communication, we transition to the intricate world of management and corporate structures. Here, you will explore the dynamic landscape of management across different cultures and delve into critical issues such as gender equality in the business environment.
3. Marketing
Steering the focus outward, we immerse you into the vibrant world of marketing. This module delves deep into the linguistic intricacies involved in different marketing stages and the transition from consumers to prosumers, offering insights into marketing strategies tailored for the digital age.
4. Neuromarketing
As we advance, we take a deeper dive into the fascinating realm of neuromarketing, introducing you to fundamental language and concepts that unravel the consumer's psyche, a pivotal aspect in shaping successful marketing strategies.
5. Digital Storytelling
In a world dominated by digital narratives, learning the art of digital storytelling becomes quintessential. This module equips you with the skills to craft compelling digital narratives, utilizing effective language and strategies.
6. Economics
Before you venture into production specifics, it is vital to have a macroscopic view of the economic landscape that governs businesses. This segment guides you through pivotal topics such as corporate social responsibility, the intricate relationship between economy and ecology, and the emerging concept of surveillance capitalism.
7. Production
With a robust understanding of the economic backdrop, you will venture into the world of production, focussing on the pivotal role language plays in logistics and quality discussions, setting the foundation for producing products or services that resonate with consumers.
8. International Negotiations and Intercultural Issues
In this module, we prepare you for the global stage, emphasizing the skills needed to navigate and negotiate across different cultural landscapes, a skill that is paramount in today’s interconnected global business environment.
9. Business Writing
As we reach the pinnacle of this course, we bring together all the learnings to focus on articulating business strategies through proficient business writing. Here, you will hone your skills in professional business writing, learning to convey insights, strategies, and decisions proficiently.
This course promises not just theoretical knowledge but insights drawn from real-world applications and contemporary dynamics, ensuring that you step out ready to carve out your niche in the business world. We invite you to embark on this enlightening journey to build a strong foundation and a promising future in the business landscape. Welcome aboard!
- Docente: GIULIA LORENZONI
